ABOUT


chasing the dream & celebrating the every day

The Paradise Catcher was founded by ex-British Vogue, Sydney-based Emily Armstrong. A brand that celebrates the every day and has fun chasing the dream of endless summers, global travel and timeless style. We provide seasonal essentials with customisation at heart... basket bags with your choice of personalisation and trimmings and lots more to come...   

A long-held love of a monogram and of the effortless Mediterranean style of basket bags (to take you from the beach to long summer evenings) collided, and what better place to launch than Sydney! 

French in style, hand made in Morocco, Portugal and India, we have sourced the best baskets for a fashion-forward take on endless summer style.

You can order 'au naturale' ... or have some fun selecting motifs (currently we have the anchor, evil eye & crab) hand painted in our Sydney studio with love and attention. You can then join the global style set with personalisation - monogramming your initials, name or family name with your accent colour choice. 

Stay tuned for more seasonal style essentials served with a side of fun - new summer motifs, stunning tassels, fun pom poms, library bags with a twist, t-shirts, deckchairs, and more customisation for your baskets.  

Well it's all about having fun in the sun isn't it?!

We hope you will love your The Paradise Catcher purchase in whatever form you choose and look forward to seeing you celebrate the every day in style....

With love, Emily and TPC's

xxx